Dog Chow
La Croquetterie
We created this idea to celebrate Dog's Day. The objective was to obtain more information about the community.
The idea: To create a digital bakery and make a personalized cake for each dog on our fan page. To get it, the owners had to tell us the breed, age and favorite activities of their dog.
The result: We had a great response and ended up doing almost 1,000 personalized virtual cakes in one day. Also we obtained detailed data about our community which allowed us to create more personalized content before we had all the tools that exist now.
Social
Media
We created this project for a special line of Dog Chow. We needed to reflect how each dog is different and how their needs change depending on their age.
We developed beautiful short documentary films telling the story of dogs that represent each stage of life.
Dog Chow
Stages of Life
Creative Direction