B
My work for this Non Profit Association was to re-design their communication strategy so they could receive more donations online. We had to be really emotional so people would understand why they should donate to these students in difficult economic situations.
Bécalos
Scholarship Recipients.
First we created a series of documentaries showing the lives of the most outstanding scholarship recipients.
Their stories were told by their families and friends because our idea was to show how these scholarships not only help the students but all the people around them.
Miguel
Patricia
Axel
We re-designed the whole site to make it more user friendly and to include our emotional campaign.
I directed the UX team so we could really reflect the feeling of the campaign
in the experience.
The Site
Creative Direction & Digital Strategy